08 Nov 2022
- Glasgow and Strathclyde
Jambo! Radio is the only dedicated radio station for people of African and Caribbean heritage in Scotland.
Its mission is to use broadcast media and its tools to build and develop the digital and employability skills, capacity, and confidence of people of African and Caribbean heritage in Scotland.
Jambo! Radio participated in our partnership programme with the Council of Ethnic Minority Voluntary Sector Organisations (CEMVO Scotland) & CEMVO Enterprises CIC.
Working together with social entrepreneurs, CEMVO and SIS co-designed a social investment programme specifically for social enterprises led by, and reaching, people from across Scotland’s ethnically diverse communities. Workshops introduced the concept of social investment loans and the opportunity to apply for a grant of £1,000 to £5,000 through a pilot funding stream.
Jambo! Radio successfully applied for a blended grant and loan funding package of £5,000, which helped them pay for a two-year annual subscription to Digital Audio Broadcasting (DAB) digital radio. DAB is an innovative technology which provides a low-cost way for local commercial, community, and specialist music services to take to the digital airwaves.
The switch to digital has helped the station reach more audiences, enabling them to attract more advertisers and revenue. The funding also enabled Jambo! Radio to deliver more employability and digital skills training to underrepresented groups.
"Without the funding we wouldn’t have been able to pay for our DAB annual subscriptions for two years. This helped us to extend our audience reach and attract more advertising.”
Director of Strategies and Project Coordinator at Jambo! Radio