Top 5 Skills You’ll Learn on the SIS Retail Academy
Over the years, the SIS Retail Academy has supported over 75 social businesses to bring their products to retail and corporate markets. With the deadline for this year’s Academy fast approaching, we wanted to share the key things that social enterprises can learn during the five-day programme.
1. How to operate within the growing marketplace of ‘business-for-good
With consumers being four times more likely to purchase from a brand with a strong purpose, it’s no secret that the demand for products with a positive impact is growing. As demand grows, so does supply, and we’re seeing some big players taking a more conscious approach to capture some of this market. So, how can you make sure your product stands out? How can you communicate your social story in an instant? Join us to find out.
2. How to meet customer demands for the green economy
The last 12 months have accelerated the rate at which consumers are actively seeking sustainable products and services. Despite the demand, a social or environmental purpose alone is rarely enough to make it on mainstream shelves. Join our cohort of ambitious social enterprises to learn what else you should be thinking about.
3. How to reach customers in the rapidly changing world of retail
So, we know there’s a market for products with a positive impact, but how can you get in front of your potential customers? While we’ll cover how you can seek to secure shelf space in physical stores, retail is now about so much more than this. Our expert speakers will share how you can reach your target customers at the right place, at the right time, and with the right message.
4. How to strengthen your digital marketing and online sales
The retail environment can be extremely competitive, with the average person estimated to be exposed to 4,000 to 10,000 adverts every day. With this in mind, the SIS Retail Academy will explore how you can use digital marketing channels to grow your brand awareness, stand out in the market and make it as simple as possible for consumers to purchase your product – and in turn support your mission.
5. How to tap into retail trends
‘Products with purpose’ has been a growing trend for several years now, so you’re already off to a good start. But what other trends can you capitalise on to boost sales and, therefore, invest more in your social or environmental mission? We’ll be joined by a trends expert to gain insights into what can we expect to see in retail over the coming years, as well as how these trends can be applied in various scenarios.
Learn more and apply for the SIS Retail Academy here. Applications close 11th March.