100% of Clean Water Lager profits to be poured into providing clean water for 1,000,000 people in the developing world.
Brewgooder, the Edinburgh craft beer label, donates 100% of its profits to clean water charities around the world, turning beer into water. The Edinburgh social enterprise is celebrating due to securing a national deal with Asda who will be stocking their Clean Water Lager in 229 stores across the UK.
Brewgooder was one of the first to take part in Asda’s Social Enterprise Supplier Academy, a UK first which launched earlier this year in partnership with Social Investment Scotland (SIS). The four day workshop provides guidance and support to entrepreneurs, who wish to work with large UK retailers as well as help increase the availability of social enterprise goods on the shelves targeted towards ethically-minded consumers. Brewgooder received mentoring which was delivered by Asda’s senior team as well as had access to a £100,000 loan from the Asda Community Capital fund to support the business growth, job creation and acceleration of their clean water impact.
Since the 31st October 2016, Asda stores have sold the Clean Water Lager, with all donations from each sale going towards helping deliver clean water to over one million people around the world.
The product, developed with the help of BrewDog, taps into the current trend for craft beer, but does so by offering customers the satisfaction of knowing that the profits from their purchase are being invested in clean water schemes in the developing world.
“When we applied to attend the Asda Social Enterprise Development Academy, we could never have envisaged that just six months later we’d have our products on shelf. The support from the team at Asda, from senior management to the buyers, has been transformational for Brewgooder. As one of the leading supermarkets, it’s a large route to market and a fantastic platform to get our message and our beers out to customers. With the volume of scale involved, it will accelerate our impact and the number of clean water projects we can support.”
Alan Mahon, founder of Brewgooder
Allan Miller, Asda’s Senior Director for Scotland
“Asda’s partnership with Social Investment Scotland represents a significant commitment to develop the UK’s social enterprise sector and create a long term sustainable impact within communities across the country.
“It’s fantastic to see the skills and support delivered through the Academy have resulted in a listing for Brewgooder. By harnessing the power of our retail experience and expertise, along with our strong store estate and online shopping division, we can help social enterprises to access the large retail market.
“Investing in social entrepreneurs is an innovative way for Asda to ensure that our customers’ money, raised through the carrier bag charge, is continually reinvested in communities and delivers long-term positive benefits for Scotland.”
Alastair Davis, SIS Chief Executive
“By promoting social enterprise products as viable alternatives to their commercial counterparts, we have a fantastic opportunity to significantly increase the revenues raised by the sector and, in turn, create much more sustainable and long term social impacts for our communities up and down the country.”
Asda’s partnership with SIS to deliver the UK’s first Social Enterprise Supplier Development Academy will help Scottish social enterprises to grow by providing expert advice and insight into supermarket trading disciplines. Participants can benefit from grant funding and a bespoke programme of training and support, including modules covering topics ranging from marketing to supply chain management”.